Wednesday, January 10, 2007

Grand Master Flash and The Furious Five - Super Rappin' Theme (Enjoy 6009)

Super Rappin' Theme

When they announced the 2007 'inductees' to the Rock & Roll Hall Of Fame yesterday, I was amazed to hear they had chosen Grandmaster Flash alongside people like R.E.M. and Van Halen. Flash, unlike the others, was a true pioneer who changed the music forever. He came up out of The Bronx in the mid-70s as one of the first DJs spinning at the very dawn of what would become Rap Music. His techniques were legendary, applying the electronics he was learning at his vocational high school to manipulate the turntables and create something that was more than the sum of its parts. As the 'MC' became an essential part of the music, Flash hooked up with Kurtis Blow for a time before developing the concept of The Furious Five.

They soon dominated uptown, and by the fall of 1977 Flash had blown by fellow innovators Afrika Bambaataa and Kool DJ Herc as the king of the Bronx and Harlem dance scene. He was also one of the first to experiment with the 'beatbox', and turned the electronic drum machine into an artform. Spoonie Gee, meanwhile, was developing his own 'love rap' style and kept begging his uncle, Bobby Robinson, to record him. Bobby basically just laughed him off until he saw the success that Sugar Hill Records was having with the music. He decided to re-activate his Enjoy label and offered a contract to Grandmaster Flash and the Furious Five. Flash's prowess on the beatbox along with the funky groove laid down by Pumpkin & Friends (Bobby's 'house band') helped make Super Rappin' a big local hit in 1979. Although it didn't get any radio play, Bobby's Happy House was selling over 2000 copies of the 12 inch single a day! Today's selection, that original backing track, was the flip of Super Rappin' #2 in 1980, and appears to have been the only 7 inch 45 released by Flash.

Flash and the Five wanted more exposure than they were getting at Enjoy, and signed with Sugar Hill themselves later that year. Tracks like Freedom and The Birthday Party began charting for the label, and the groundbreaking The Adventures of Grandmaster Flash On The Wheels Of Steel showed off Flash's chops as a DJ, while creating the concept of 'sampling' in the process. It was 1982's The Message, however, that put them over the top, and let the world know that hip hop had arrived...

"So what are you saying here, Red... that you're finally happy with the Rock & Roll Hall of Fame?"

You know me better than that. The fact that they are 'inducting' Grandmaster Flash is great and everything but, aren't they putting the cart before the horse here? I mean, places like the 'all' music guide invariably say 'R&B legend Bobby Robinson', but I don't think these people have a clue what that means. Time and time again we run into him here on these pages, and I thought it was high time we took a closer look:

Originally from Union, South Carolina, Robinson settled in New York just after World War II. He opened a record store on 125th Street in Harlem, a couple of doors down from the Apollo Theatre, in 1946. Along with his brother Danny, he soon became a fixture in the neighborhood, and was on a first name basis with the performers and music industry types that hung around the Theatre. In the liner notes for the now out-of-print The Fire/Fury Records Story, Bobby goes on to say "I also got to know the fellows who had their own record labels. I remember spending a lot of time with Ahmet Ertegun and his partner, Herb Abramson, when they founded Atlantic Records. They would come up to the store and ask me for advice."

In What'd I Say, Ertegun (pictured here with Robinson and Clyde McPhatter around 1954) says that he used to give Bobby 25 free copies of their releases if he agreed to play them on his outdoor speakers. As Atlantic's records began flying out of the store, Bobby soon decided to start his own company. Ertegun told him "Listen Bobby, you are making such a mistake. You've done so well out of the record shop, you're going to sink all your money into this ridiculous idea. Please, please don't do it..."

Robinson didn't listen, of course, and started up his own Robin label in 1951. That was soon replaced by Red Robin, and a succession of others that were run by Bobby, Danny or both. Local Doo-Wop and Jazz releases on Whirlin' Disc, Holiday, Everlast, Vest and Fling would follow, and the records sold well locally. Bobby longed for national distribution, however, and made a series of bad deals that caused him to close down most of his original labels in 1957.

He would start up Fury Records (and its accompanying Fire Publishing Company) later that year, and business continued as usual. As we mentioned last month, Bobby hired a young southerner named Marshall Sehorn as his new A&R and promotion man in 1958. It was Sehorn that brought in Wilbert Harrison to record Kansas City at the Bell Sound Studios in New York in March of 1959. The record just took off, going straight to number one on both the R&B and pop charts while selling over 4 million copies (something Ahmet Ertegun had yet to do with Atlantic), and Bobby was on top.

Only it didn't last. Harrison was already under contract to Savoy Records (although he neglected to tell Robinson that) and they sued him for a million dollars. Although they eventually worked it all out, Bobby was unable to release a timely 'follow-up' record on Harrison, and he never charted again. Undaunted, Robinson took the name of his publishing company, and started up a new label at that point so he could continue to record. He would hit the #1 R&B spot again in early 1960 with Georgia transplant Buster Brown's smokin' Fannie Mae (Fire 1008).

He would go on to record classic Blues records by people like Arthur 'Big Boy' Crudup, Sam Meyers, Lightnin' Hopkins and Elmore James (James even cracked the R&B top 20 that year), while making it to #1 once again with the amazing Bobby Marchan's There Is Something On Your Mind. The Savoy lawsuit was finally settled in 1961, and Bobby was able to fire up his Fury label once more. One of the first artists he recorded was a recent high school graduate from Georgia who, along with her brother and two of her cousins, made up Gladys Knight & the Pips.

The great Every Beat Of My Heart had been released on the small Atlanta based Huntom label first, but Bobby flew Gladys and the Pips to New York to re-record it. After the song began to hit, Vee-Jay records in Chicago leased the original master from Huntom, and with their superior distribution network, took it to #1 R&B (the Fury single stalled at #15). Bobby sued this time, and the courts forced Vee-Jay to pay him a nickel for every record they sold. Not bad (the white guy in the above photo is Marshall Sehorn, by the way).

We've already spoken about the circumstances regarding the label's next #1 R&B smash, Lee Dorsey's Ya-Ya. Sehorn and Robinson's southern connections were paying off big time as the record even broke into the pop top ten. His next big chart successes were to come from closer to home, however. Small's Paradise was a legendary Harlem nightspot located just ten blocks from his record store, and Bobby was a regular. In 1962 he made a bet with the saxaphone player in The Noble Knights that he could deliver him a hit.

He started a brand new label called Enjoy just for that purpose, and its very first release took King Curtis all the way to #1 R&B with Soul Twist. Curtis had lost the bet, and so had to sign a contract with the new label. The house band at Small's featured Don Gardner on drums and Dee-Dee Ford on keyboards. Bobby heard them singing an incredible song called I Need Your Lovin', and put it out on Fire in the summer of 1962. It coasted to #4, and the follow-up Don't You Worry broke into the top ten as well. Robinson would close out the year with Les Cooper And The Soul Rocker's #12 smash Wiggle Wobble on his Everlast imprint.

I'm not sure what happened at this point, but Bobby's chart days all but dried up. In Jeff Hannush's great I Hear You Knockin' he says that "By early 1963, Robinson's labels were in financial difficulty. One of Robinson's silent partners, Fats Lewis, pulled out of the operation just as a major deal with ABC was about to consummate."

Whatever the case may be, Robinson kept on keepin' on, continuing to make great records, some of which, in my opinion, are even better than the hits. He had developed into a great producer, and it was said that he had 'the best ear in the business'. Deep soul by the likes of Willie Hightower and Joe Haywood went nowhere, as did cool proto-funk sides by groups like The Ramrods. He remained a much respected figure in Harlem, and often held court backstage at the Apollo. As I've said before, legend has it that he pitched Warm And Tender Love to Jerry Wexler on one such occasion. As near as we can figure it over on soul detective, the last sides he recorded back then were on his new Front Page label circa 1969...

That is until he started it all back up again ten years later to record the first wave of Rap as it happened on the streets around him. This is a seminal figure, folks. This is the man that ties it all together... the missing link, if you will. He is still around, working most days at his 'Happy House', which (like we talked about a couple of weeks ago) remains an important cultural focal point in the Harlem community.

Where is the Rock & Roll Hall of Fame... or the Rhythm & Blues Foundation for that matter? As the Furious Five said on the A side of today's record - "His name is not found in the Hall of Fame."

That, my friends, is just plain wrong.


Anonymous Anonymous said...

Thanks for another great piece about an underappreciated legend, Bobby Robinson. For some reason (a combination of my own ignorance and Robinson's cruel lack of fame), I didn't know that he was behind the Fire and Fury labels until your post. I always associated those labels with Lee Dorsey, not with Robinson. Whenever I'm going through stacks of rank old skated 45s (which these days is never often enough), "produced by Bobby Robinson" is enough to put the record into the BUY pile.

12:59 PM  
Anonymous Anonymous said...

this track has never lost it's energy and uplifting sound ... thanks for posting!!!

6:36 PM  

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